Marketing Partnerships

Marketing partnerships that add distribution, not just logos

Co-marketing, affiliates, and sponsorships with clear terms and tracking.

What is marketing partnerships?

Marketing partnerships are arrangements where another company, creator, or community helps you reach its audience, through co-marketing, integrations, affiliates, referrals, or sponsorships. The value comes from audience overlap and a clear exchange, so the work is in choosing partners carefully and tracking what each one produces.

Who is it for?

Companies with complementary products or shared customers
Brands wanting to reach established communities
Teams with partnerships that started but never produced
Product launches that need borrowed distribution

What problems does it solve?

Partnerships signed but never activated
No tracking of partner-sourced leads or revenue
Unclear value exchange for the partner
Too many small partnerships, none meaningful

What do I actually do?

Identify partners by audience overlap and fit
Design the offer and value exchange
Plan co-marketing activations
Set up tracking and reporting per partner

What do you get?

Partner shortlist and outreach plan
Partnership structure and terms outline
Activation plan
Partner performance reporting

When does it make sense?

It makes sense when another company or community already has the attention of your buyers and there is a clear reason for them to work with you.

Frequently asked questions

Do you do the outreach?

I can draft and run outreach, or prepare your team to do it. Introductions from your network usually convert better.

How are partnerships measured?

With partner-specific links and codes, CRM source tracking, and agreed metrics for each partnership.

Do you handle affiliate programs?

I can help design the structure and choose tools, but I focus on strategy and activation rather than running affiliate networks.

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Talk through your marketing partnerships needs

Book a short call. Bring the numbers you have and the problem you are trying to solve. If I am not the right fit, I will say so.

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