About Capital Max Labs
Capital Max Labs is a Bay Area growth marketing consultancy serving founders and small businesses nationwide. Paid media, lead gen, and audits, run by Dennis Xie.
Who is Dennis Xie?
Dennis Xie is the Bay Area founder of Capital Max Labs, a performance marketing consultant, and an investor.
Most paid media problems aren't paid media problems. They're strategy, creative, pricing, or funnel problems in disguise. I find the root cause and fix it.
Investigator by training, performance marketer and investor by trade, I bring 10+ years of sales and marketing to one question: not “how many clicks?” but “how much qualified pipeline per dollar?” Scrappy and data-driven, I make every dollar earn its place.
- Founder-led: you work with me directly. Positioning, campaign assets, launch management, investor communications.
- Investor's mindset: I put capital efficiency first. Every dollar earns its place.
- Human strategy, AI-powered: automation runs the machinery, and I steer it.
I engineer growth, not the status quo.
Platform Experience
- Newsletter sponsorships
- Crowdfunding
- Product marketing
- Business partnerships
- Out-of-home (OOH)
- Direct mail
How do I approach the work?
Every engagement follows the same loop: diagnose, prioritize, execute, measure, improve.
- 1 • Diagnose & Prioritize
Find truth in data. Rank problems by impact to isolate what matters most.
- 2 • Execute
Make optimization changes cleanly, with a strict record of what changed and why.
- 4 • Improve
Keep what worked, cut what did not, and instantly feed insights back to repeat the loop.
- 3 • Measure
Judge live performance results against the exact growth targets agreed before work started.
Results vary. Past performance doesn't guarantee future results. Not investment advice.
Have a growth problem worth looking at?
Book a short call. Bring the numbers you have and the problem you are trying to solve. If I am not the right fit, I will say so.