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Capital Max Labs

Marketing Audit

A marketing audit that tells you what to fix first

Paid media, tracking, and funnel review with a prioritized action plan.

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What is marketing audit?

A marketing audit is a structured review of how your acquisition actually works: channels, spend, tracking, landing pages, offers, and the handoff to sales. The output is not a list of everything that could be better; it is a prioritized plan ranking fixes by expected impact and effort.

Who is it for?

  • Companies about to increase marketing spend
  • New marketing leaders inheriting an existing setup
  • Founders who want an outside read before hiring an agency
  • Teams whose results have stalled without a clear reason

What problems does it solve?

  • No shared view of which channels actually drive revenue
  • Tracking that nobody fully trusts
  • Spend spread across too many channels or tactics
  • Funnel leaks between click, lead, and customer

What do I actually do?

  1. Review ad accounts, analytics, and tracking setup
  2. Map the funnel from first touch to closed revenue
  3. Assess landing pages, offers, and messaging
  4. Interview stakeholders on goals and constraints
  5. Rank recommendations by impact and effort

What do you get?

  • Written audit report
  • Prioritized action plan
  • Walkthrough call to review findings
  • Optional implementation support

When does it make sense?

It makes sense before a budget increase, after a leadership change, or when results have flattened and the team disagrees on why. It is the right first step if you are unsure where to start.

Frequently asked questions

What access do you need?

Read access to ad accounts and analytics, plus CRM exports or read access if available. More data gives a more specific audit.

Do you implement the recommendations?

I can, or your team or agency can. The plan is written so whoever executes it knows what to do and in what order.

Is the audit only about paid media?

Paid media is usually the core, but the audit covers tracking, landing pages, offers, and the sales handoff because those often limit paid performance.

Related insights

Audits

What a Marketing Audit Should Actually Tell You

A marketing audit should tell you where revenue actually comes from, what is broken or wasted, and which fixes matter most, in order. If it only lists issues without ranking them by impact and effort, it is a report, not a plan.

· 2 min read

Audits

Google Ads Audit Checklist: What to Check Before Increasing Budget

Before increasing a Google Ads budget, confirm that conversion tracking reflects real business outcomes and that current spend is going to queries that produce qualified leads or sales. If either is broken, more budget scales the problem instead of the results.

· 2 min read

Talk through your marketing audit needs

Book a short call. Bring the numbers you have and the problem you are trying to solve. If I am not the right fit, I will say so.

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