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Capital Max Labs

Google Ads Consulting

Google Ads consultant for accounts that need to earn their budget

Audits, restructures, and management for search, Performance Max, and YouTube.

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What is google ads consulting?

Google Ads consulting is hands-on work inside your account: checking that conversion tracking reflects real business outcomes, cutting spend that does not convert, and structuring campaigns so budget flows to the queries and audiences that produce qualified leads or sales. It covers search, Performance Max, and YouTube.

Who is it for?

  • Companies spending on Google Ads without confidence in what it returns
  • Teams whose in-house or agency account has plateaued
  • Founders preparing to increase budget and wanting a second opinion first
  • Marketing leads who need an operator, not an account manager

What problems does it solve?

  • Rising cost per lead with no clear cause
  • Conversions counted in Google Ads that sales never sees
  • Spend concentrated on broad or low-intent queries
  • Performance Max campaigns that are hard to read or control

What do I actually do?

  1. Audit tracking, conversion actions, and attribution settings
  2. Review search terms, match types, negatives, and bidding strategy
  3. Restructure campaigns around intent and margin
  4. Connect offline conversions or CRM stages where possible
  5. Manage and report on the account against agreed business metrics

What do you get?

  • Written audit with prioritized fixes
  • Restructured account or change plan
  • Tracking and conversion setup recommendations
  • Reporting tied to leads, pipeline, or revenue

When does it make sense?

It makes sense when Google Ads is a material part of acquisition and you cannot clearly explain what each dollar returns. If spend is very small or tracking cannot be fixed, start with a marketing audit instead.

Frequently asked questions

Do you manage accounts or only audit them?

Both. Many engagements start with an audit, then move to implementation and ongoing management if it makes sense for both sides.

Do you work with Performance Max?

Yes. The focus is on feeding it accurate conversion data and the right assets, and separating it from brand search where needed so results are readable.

Will you need access to our CRM?

Read access or exports help a lot. Without downstream data, the account optimizes toward form fills rather than qualified pipeline.

Related insights

Audits

Google Ads Audit Checklist: What to Check Before Increasing Budget

Before increasing a Google Ads budget, confirm that conversion tracking reflects real business outcomes and that current spend is going to queries that produce qualified leads or sales. If either is broken, more budget scales the problem instead of the results.

· 2 min read

Audits

What a Marketing Audit Should Actually Tell You

A marketing audit should tell you where revenue actually comes from, what is broken or wasted, and which fixes matter most, in order. If it only lists issues without ranking them by impact and effort, it is a report, not a plan.

· 2 min read

Talk through your google ads consulting needs

Book a short call. Bring the numbers you have and the problem you are trying to solve. If I am not the right fit, I will say so.

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